Working with Kevin and Adele from Kevin Mooney Construction, it was easy to see that they had put a lot of thought into their preferences for branding the new truck. Their vision was clear: Subtle and simple while maintaining brand consistency.
Working within their colour palette, we established some options for material and set about to design branding that would be on a smaller scale and of a more subtle nature. Getting away from the full vehicle coverage was important for the owner in an attempt to better convey his business model. Working through the design process, we decided to remove one of the brand colours in an effort to embrace a more subtle effect.
The result is a tone on tone branding that works seamlessly with the owners’ brand.
You can see how the colour choice creates a more subtle effect.